Marketing
Contents
Current Efforts
The Marketing of ADempiere is currently under development. There is an ongoing discussion in Sourceforge, which is the source of marketing concepts, ideas and projects.
Marketing Concept
The 4P's of ADempiere are:
Product
The ADempiere is a world-class ERP software, providing functionality which is currently lacking in competitive products. ADempiere has inherited the unique characteristics of Compiere ERP & CRM. Thanks to Jorg Janke's experience in SAP as a localization project manager, the software from its early versions supports:
- Multi-OS: Having been developed in Java is able to run on most Operating Systems
- Multi-Language: Having all menus, tabs and help files in open, XML format makes the translation of the software in many languages a task accomplished easily without the need to have Java development skills. This, allong with Multi-Organization makes Adempiere especially attractive for exporting companies
- Multi-Accounting: Having easily imported Accounting Schemas through simple MS Excel files, and being able to use multiple Schemas, makes ADempiere especially suited to the multi-national environment
- Multi-Organization: ADempiere can have multiple branch offices and companies in one single installation, making it especially atractive in large franchises.
Place (Distribution)
ADempiere, being an open source project, can be downloaded through Sourceforge, from all over the World. This is in sharp contrast to traditionall distribution channels which demand resellers and/or branch offices
Price
ADempiere, being open source, can be downloaded at no cost. Of course, the software should be customized in order for it to be usable. This defines its pricing model, which in simple words, is to pay only for the customization, with no software, licencing and upgrade fees.
Promotion
The promotion of ADempiere now is mainly through the Internet. A Press Release has been released in Septemeber 22nd, 2006 regarding the reasons behind ADempiere's fork and the interest from the community ADempiere has received in such a short time.
